--- title: Blog - Emotion AI and Tech Innovation - Affectiva | Ashley McManus description: Emotion AI Blog featuring topics on artificial emotional intelligence, human perception AI, and applications across industries such as automotive, media analytics and more. --- ![](https://go.smarteye.se/hubfs/Affectiva%20March%202017%20Theme/Images/trigger.png) # BLOG ## Ashley McManus ![](https://go.smarteye.se/hubfs/Headshot.jpeg) ### Recent Posts [![](https://go.smarteye.se/hubfs/Zeus%20Announcement%20Banner%20landing%20page%20(1920%20x%201080%20px)%20(20).png) ](https://go.smarteye.se/the-role-of-attention-and-engagement-in-creative-effectiveness) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [The Role of Attention and Engagement in Creative Effectiveness](https://go.smarteye.se/the-role-of-attention-and-engagement-in-creative-effectiveness) [![](https://go.smarteye.se/hubfs/shutterstock_1940410141.jpg) ](https://go.smarteye.se/the-future-of-calibration-free-eye-tracking-in-market-research) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [The Future of Calibration-Free Eye Tracking in Market Research](https://go.smarteye.se/the-future-of-calibration-free-eye-tracking-in-market-research) [![](https://go.smarteye.se/hubfs/shutterstock_2377580049.jpg) ](https://go.smarteye.se/secrets-of-successful-ad-campaigns-metrics-best-practices-and-future-trends) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Secrets of Successful Ad Campaigns: Metrics, Best Practices, and Future Trends](https://go.smarteye.se/secrets-of-successful-ad-campaigns-metrics-best-practices-and-future-trends) [![](https://go.smarteye.se/hubfs/shutterstock_2177001415.jpg) ](https://go.smarteye.se/revolutionizing-research-calibration-free-eye-tracking-technology-unveiled) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Revolutionizing Research: Calibration-Free Eye Tracking Technology Unveiled](https://go.smarteye.se/revolutionizing-research-calibration-free-eye-tracking-technology-unveiled) [![](https://go.smarteye.se/hubfs/shutterstock_2223351451.jpg) ](https://go.smarteye.se/ensuring-emotional-resonance-in-advertising-insights-from-repeat-viewings-and-brand-cues) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Ensuring Emotional Resonance in Advertising: Insights from Repeat Viewings and Brand Cues](https://go.smarteye.se/ensuring-emotional-resonance-in-advertising-insights-from-repeat-viewings-and-brand-cues) [![](https://go.smarteye.se/hubfs/shutterstock_1916825492.jpg) ](https://go.smarteye.se/measuring-emotions-the-role-of-facial-coding-in-testing-ad-effectiveness) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Measuring Emotions: The Role of Facial Coding in Testing Ad Effectiveness](https://go.smarteye.se/measuring-emotions-the-role-of-facial-coding-in-testing-ad-effectiveness) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-09-18%20at%208.59.53%20AM.png) ](https://go.smarteye.se/introducing-calibration-free-eye-tracking-revolutionizing-market-research) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Introducing Calibration-Free Eye Tracking: Revolutionizing Market Research](https://go.smarteye.se/introducing-calibration-free-eye-tracking-revolutionizing-market-research) [![](https://go.smarteye.se/hubfs/shutterstock_2468098265%20(1).jpg) ](https://go.smarteye.se/leveraging-insights-from-award-winning-ads-for-future-success) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Leveraging Insights from Award-Winning Ads for Future Success](https://go.smarteye.se/leveraging-insights-from-award-winning-ads-for-future-success) [![](https://go.smarteye.se/hubfs/shutterstock_2494847841.jpg) ](https://go.smarteye.se/the-power-of-generosity-how-emotion-ai-transformes-advertising-campaigns) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [The Power of Generosity: How Emotion AI Transforms Advertising Campaigns](https://go.smarteye.se/the-power-of-generosity-how-emotion-ai-transformes-advertising-campaigns) [![](https://go.smarteye.se/hubfs/shutterstock_2118627149.jpg) ](https://go.smarteye.se/5-key-trends-in-effective-advertising-insights-from-kantar-awards) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [5 Key Trends in Effective Advertising: Insights from Kantar Awards](https://go.smarteye.se/5-key-trends-in-effective-advertising-insights-from-kantar-awards) [![](https://go.smarteye.se/hubfs/shutterstock_519857779.jpg) ](https://go.smarteye.se/harnessing-emotion-ai-transforming-advertising-with-deep-human-insights) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Harnessing Emotion AI: Transforming Advertising with Deep Human Insights](https://go.smarteye.se/harnessing-emotion-ai-transforming-advertising-with-deep-human-insights) [![](https://go.smarteye.se/hubfs/shutterstock_2392074147%20(1).jpg) ](https://go.smarteye.se/11-strategies-for-marketers-to-craft-compelling-olympic-ads) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) ## [11 Strategies for Marketers to Craft Compelling Olympic Ads](https://go.smarteye.se/11-strategies-for-marketers-to-craft-compelling-olympic-ads) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-07-16%20at%209.40.45%20AM.png) ](https://go.smarteye.se/unlocking-creative-potential-kantars-creative-effectiveness-awards-and-the-role-of-ai) [Advertising](https://go.smarteye.se/topic/advertising) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Unlocking Creative Potential: Kantar's Creative Effectiveness Awards and the Role of AI](https://go.smarteye.se/unlocking-creative-potential-kantars-creative-effectiveness-awards-and-the-role-of-ai) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-06-04%20at%201.07.51%20PM.png) ](https://go.smarteye.se/the-power-of-facial-coding-key-takeaways-for-hollywood) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [The Power of Facial Coding: Key Takeaways for Hollywood](https://go.smarteye.se/the-power-of-facial-coding-key-takeaways-for-hollywood) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-05-16%20at%2010.52.44%20AM.png) ](https://go.smarteye.se/harnessing-emotion-ai-revolutionizing-the-entertainment-industry) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [Harnessing Emotion AI: Revolutionizing the Entertainment Industry](https://go.smarteye.se/harnessing-emotion-ai-revolutionizing-the-entertainment-industry) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-05-08%20at%2012.37.55%20PM.png) ](https://go.smarteye.se/unveiling-the-emotional-tapestry-of-entertainment-a-journey-through-case-studies) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [Unveiling the Emotional Tapestry of Entertainment: A Journey through Case Studies](https://go.smarteye.se/unveiling-the-emotional-tapestry-of-entertainment-a-journey-through-case-studies) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-05-01%20at%2011.28.47%20AM.png) ](https://go.smarteye.se/deciphering-compelling-entertainment-content-insights-from-affectiva-emotion-ai) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) ## [Deciphering Compelling Entertainment Content: Insights from Affectiva  Emotion AI](https://go.smarteye.se/deciphering-compelling-entertainment-content-insights-from-affectiva-emotion-ai) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-04-26%20at%2011.10.04%20AM.png) ](https://go.smarteye.se/unveiling-the-impact-leveraging-emotion-ai-for-content-optimization-and-marketing-mastery) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [Unveiling the Impact: Leveraging Emotion AI for Content Optimization and Marketing Mastery](https://go.smarteye.se/unveiling-the-impact-leveraging-emotion-ai-for-content-optimization-and-marketing-mastery) [![](https://go.smarteye.se/hubfs/social-suggested-images/go.affectiva.comhubfsBehind%20the%20Screen%20%20How%20to%20Boost%20Entertainment%20Success%20by%20Measuring%20Emotions%20-%20Title.png) ](https://go.smarteye.se/affectiva-emotion-ai-understanding-the-heartbeat-of-audience-engagement) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [Affectiva Emotion AI: Understanding the Heartbeat of Audience Engagement](https://go.smarteye.se/affectiva-emotion-ai-understanding-the-heartbeat-of-audience-engagement) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-03-28%20at%2011.32.08%20AM.png) ](https://go.smarteye.se/crafting-compelling-ads-unveiling-the-secrets-to-attention-grabbing-creativity) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Crafting Compelling Ads: Unveiling the Secrets to Attention-Grabbing Creativity](https://go.smarteye.se/crafting-compelling-ads-unveiling-the-secrets-to-attention-grabbing-creativity) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-03-21%20at%2010.42.07%20AM.png) ](https://go.smarteye.se/decoding-attention-a-deep-dive-into-creative-effectiveness-with-affectiva-and-kantar) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Decoding Attention: A Deep Dive into Creative Effectiveness with Affectiva and Kantar](https://go.smarteye.se/decoding-attention-a-deep-dive-into-creative-effectiveness-with-affectiva-and-kantar) [![](https://go.smarteye.se/hubfs/shutterstock_191728364.jpg) ](https://go.smarteye.se/the-power-of-attention-navigating-ad-success-with-affectiva-and-kantar-insights) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [The Power of Attention: Navigating Ad Success with Affectiva and Kantar Insights](https://go.smarteye.se/the-power-of-attention-navigating-ad-success-with-affectiva-and-kantar-insights) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-03-07%20at%2012.47.06%20PM.png) ](https://go.smarteye.se/the-power-of-attention-and-emotion-ai-kantar-and-affectiva-webinar-insights) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [The Power of Attention and Emotion AI: Kantar and Affectiva Webinar Insights](https://go.smarteye.se/the-power-of-attention-and-emotion-ai-kantar-and-affectiva-webinar-insights) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-02-05%20at%2012.37.28%20PM.png) ](https://go.smarteye.se/evolving-perspectives-attention-measurement-in-advertising-with-ad-testing-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [Attention Measurement in Advertising with Ad Testing AI: Kantar and Affectiva Weigh In](https://go.smarteye.se/evolving-perspectives-attention-measurement-in-advertising-with-ad-testing-ai) [![](https://go.smarteye.se/hubfs/Hero%20image_Affectiva_logo_title.png) ](https://go.smarteye.se/craving-attention-unveiling-the-future-of-ad-creative-effectiveness) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Craving Attention: Unveiling the Future of Ad Creative Effectiveness](https://go.smarteye.se/craving-attention-unveiling-the-future-of-ad-creative-effectiveness) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-02-02%20at%201.22.19%20PM.png) ](https://go.smarteye.se/revolutionizing-ad-creative-effectiveness-a-new-era-of-attention-measurement) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Revolutionizing Ad Creative Effectiveness: A New Era of Attention Measurement](https://go.smarteye.se/revolutionizing-ad-creative-effectiveness-a-new-era-of-attention-measurement) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-01-17%20at%201.18.35%20PM.png) ](https://go.smarteye.se/key-takeaways-in-generative-ai-and-emotion-ai-advertising) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Mastering the Blend: Key Takeaways in Generative AI and Emotion AI Advertising](https://go.smarteye.se/key-takeaways-in-generative-ai-and-emotion-ai-advertising) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-01-10%20at%209.10.02%20AM.png) ](https://go.smarteye.se/unveiling-the-emotional-landscape-lessons-learned-from-generative-ai-in-advertising) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Unveiling the Emotional Landscape: Lessons Learned from Generative AI in Advertising](https://go.smarteye.se/unveiling-the-emotional-landscape-lessons-learned-from-generative-ai-in-advertising) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202023-11-17%20at%201.20.39%20PM.png) ](https://go.smarteye.se/empowering-communities-a-conversation-on-inclusive-solutions-and-purpose-driven-projects) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) [Women in AI](https://go.smarteye.se/topic/women-in-ai) [Diversity in AI](https://go.smarteye.se/topic/diversity-in-ai) ## [Empowering Communities: A Conversation on Inclusive Solutions and Purpose-Driven Projects](https://go.smarteye.se/empowering-communities-a-conversation-on-inclusive-solutions-and-purpose-driven-projects) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-01-04%20at%203.04.56%20PM.png) ](https://go.smarteye.se/ai-disruption-in-advertising-the-emotional-landscape-of-generative-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [AI Disruption in Advertising: The Emotional Landscape of Generative AI](https://go.smarteye.se/ai-disruption-in-advertising-the-emotional-landscape-of-generative-ai) [![](https://go.smarteye.se/hubfs/shutterstock_2233202411.jpg) ](https://go.smarteye.se/cultivating-inclusive-tech-communities-empowering-women-and-driving-ai-innovation) [AI](https://go.smarteye.se/topic/ai) [Culture](https://go.smarteye.se/topic/culture) [Company](https://go.smarteye.se/topic/company) [Podcast](https://go.smarteye.se/topic/podcast) ## [Cultivating Inclusive Tech Communities: Empowering Women and Driving AI Innovation](https://go.smarteye.se/cultivating-inclusive-tech-communities-empowering-women-and-driving-ai-innovation) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202023-12-14%20at%202.14.43%20PM.png) ](https://go.smarteye.se/the-power-of-emotion-ai-affectiva-unveils-the-secrets-of-advertising-success) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [The Power of Emotion AI: Affectiva Unveils the Secrets of Advertising Success](https://go.smarteye.se/the-power-of-emotion-ai-affectiva-unveils-the-secrets-of-advertising-success) [![](https://go.smarteye.se/hubfs/shutterstock_2256153643.jpg) ](https://go.smarteye.se/unlocking-career-opportunities-with-emotion-ai-a-conversation-on-skills-inclusion-and-transformation) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Artificial Intelligence](https://go.smarteye.se/topic/artificial-intelligence) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Company](https://go.smarteye.se/topic/company) ## [Unlocking Career Opportunities with Emotion AI: A Conversation on Skills, Inclusion, and Transformation](https://go.smarteye.se/unlocking-career-opportunities-with-emotion-ai-a-conversation-on-skills-inclusion-and-transformation) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202023-12-05%20at%209.59.57%20AM.png) ](https://go.smarteye.se/ad-revolution-new-ebook-unveils-generative-ai-emotion-ai-synergy) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) ## [Ad Revolution: New eBook Unveils Generative AI & Emotion AI Synergy](https://go.smarteye.se/ad-revolution-new-ebook-unveils-generative-ai-emotion-ai-synergy) [![](https://go.smarteye.se/hubfs/shutterstock_2140568357.jpg) ](https://go.smarteye.se/a-journey-through-emotion-unlocking-the-secrets-of-entertainment-marketing-with-marketcast) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [A Journey through Emotion: Unlocking the Secrets of Entertainment Marketing with MarketCast](https://go.smarteye.se/a-journey-through-emotion-unlocking-the-secrets-of-entertainment-marketing-with-marketcast) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202023-11-17%20at%201.11.36%20PM.png) ](https://go.smarteye.se/the-power-of-emotion-ai-leveraging-technology-for-economic-mobility-and-inclusion) [Artificial Intelligence](https://go.smarteye.se/topic/artificial-intelligence) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [AI](https://go.smarteye.se/topic/ai) [Company](https://go.smarteye.se/topic/company) ## [The Power of Emotion AI: Leveraging Technology for Economic Mobility and Inclusion](https://go.smarteye.se/the-power-of-emotion-ai-leveraging-technology-for-economic-mobility-and-inclusion) [![](https://go.smarteye.se/hubfs/shutterstock_1368101363.jpg) ](https://go.smarteye.se/the-magic-of-entertainment-content-marketing-a-conversation-with-marketcast) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) ## [The Magic of Entertainment Content Marketing: A Conversation with  MarketCast](https://go.smarteye.se/the-magic-of-entertainment-content-marketing-a-conversation-with-marketcast) [![](https://go.smarteye.se/hubfs/shutterstock_2302032667.jpg) ](https://go.smarteye.se/decoding-universal-facial-expressions-demystifying-the-power-of-emotion-ai) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [Decoding Universal Facial Expressions: Demystifying the Power of Emotion AI](https://go.smarteye.se/decoding-universal-facial-expressions-demystifying-the-power-of-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_410648107.jpg) ](https://go.smarteye.se/emotion-ai-and-facial-coding-the-power-of-emotional-insights-in-entertainment-content-testing) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Entertainment Content Testing](https://go.smarteye.se/topic/entertainment-content-testing) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [Emotion AI and Facial Coding: The Power of Emotional Insights in Entertainment Content Testing](https://go.smarteye.se/emotion-ai-and-facial-coding-the-power-of-emotional-insights-in-entertainment-content-testing) [![](https://go.smarteye.se/hubfs/shutterstock_1108919579.jpg) ](https://go.smarteye.se/the-fusion-of-emotion-ai-and-eye-tracking-affectiva-and-smart-eyes-unstoppable-journey) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) ## [The Fusion of Emotion AI and Eye Tracking: Affectiva and Smart Eye's Unstoppable Journey](https://go.smarteye.se/the-fusion-of-emotion-ai-and-eye-tracking-affectiva-and-smart-eyes-unstoppable-journey) [![](https://go.smarteye.se/hubfs/shutterstock_1901543524.jpg) ](https://go.smarteye.se/data-driven-excellence-how-affectivas-technology-puts-engagement-metrics-at-your-fingertips) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## 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[The Science of Attention and Engagement: A Revolution in Media Metrics](https://go.smarteye.se/the-science-of-attention-and-engagement-a-revolution-in-media-metrics) [![](https://go.smarteye.se/hubfs/shutterstock_2210376809.jpeg) ](https://go.smarteye.se/5-takeaways-on-emotion-ai-biosensors-in-mental-health-research) [Biofeedback](https://go.smarteye.se/topic/biofeedback) [Emotional AI](https://go.smarteye.se/topic/emotional-ai) [Eye Tracking](https://go.smarteye.se/topic/eye-tracking) ## [5 Takeaways on Emotion AI & Biosensors in Mental Health Research](https://go.smarteye.se/5-takeaways-on-emotion-ai-biosensors-in-mental-health-research) [![](https://go.smarteye.se/hubfs/Guy%20on%20Phone%20copy.jpeg) ](https://go.smarteye.se/combating-driver-distraction-with-innovative-approach-to-driver-gaze-estimation) [Automotive](https://go.smarteye.se/topic/automotive) [Automotive Safety](https://go.smarteye.se/topic/automotive-safety) [Human Insight AI](https://go.smarteye.se/topic/human-insight-ai) ## 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[How In-Cabin Sensing Helps Teen Drivers Stay Safe](https://go.smarteye.se/how-in-cabin-sensing-helps-teen-drivers-stay-safe) [All posts](https://go.smarteye.se/all) [Next](https://go.smarteye.se/author/ashley-mcmanus/page/2) [Contact Us](http://www.affectiva.com/contact-us/) [Client Login](https://labs-portal.affectiva.com) [Emotion AI](http://www.affectiva.com/emotion-ai/) [Solutions](http://www.affectiva.com/what/products/) © 2018 Affectiva. 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