--- title: Blog - Emotion AI and Tech Innovation - Affectiva | Advertising description: Advertising | Emotion AI Blog featuring topics on artificial emotional intelligence, human perception AI, and applications across industries such as automotive, media analytics and more. --- ![](https://go.smarteye.se/hubfs/Affectiva%20March%202017%20Theme/Images/trigger.png) # BLOG [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-07-16%20at%209.40.45%20AM.png) ](https://go.smarteye.se/unlocking-creative-potential-kantars-creative-effectiveness-awards-and-the-role-of-ai) [Advertising](https://go.smarteye.se/topic/advertising) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Emotional Ad Testing](https://go.smarteye.se/topic/emotional-ad-testing) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Unlocking Creative Potential: Kantar's Creative Effectiveness Awards and the Role of AI](https://go.smarteye.se/unlocking-creative-potential-kantars-creative-effectiveness-awards-and-the-role-of-ai) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202024-01-17%20at%201.18.35%20PM.png) ](https://go.smarteye.se/key-takeaways-in-generative-ai-and-emotion-ai-advertising) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Ad Testing AI](https://go.smarteye.se/topic/ad-testing-ai) ## [Mastering the Blend: Key Takeaways in Generative AI and Emotion AI Advertising](https://go.smarteye.se/key-takeaways-in-generative-ai-and-emotion-ai-advertising) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202022-04-05%20at%208.34.52%20AM.png) ](https://go.smarteye.se/navigating-sustainability-in-advertising-with-emotion-ai) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Navigating Sustainability in Advertising with Emotion AI](https://go.smarteye.se/navigating-sustainability-in-advertising-with-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_518692822.jpeg) ](https://go.smarteye.se/the-importance-of-ad-break-structure-in-maximizing-emotional-response) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [It’s not what you say, but when you say it: The importance of ad break structure in maximizing emotional response](https://go.smarteye.se/the-importance-of-ad-break-structure-in-maximizing-emotional-response) [![](https://go.smarteye.se/hubfs/shutterstock_1024396300-1.jpg) ](https://go.smarteye.se/movie-trailers-and-emotion-the-full-story) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Movie Trailers and Emotion: The Full Story](https://go.smarteye.se/movie-trailers-and-emotion-the-full-story) [![](https://go.smarteye.se/hubfs/273_DSC_5302%20(1)%20(1).jpg) ](https://go.smarteye.se/make-brand-decisions-based-on-how-customers-feel-with-emotion-ai) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Make Brand Decisions Based on How Customers Feel with Emotion AI](https://go.smarteye.se/make-brand-decisions-based-on-how-customers-feel-with-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_603198743%20(1)%20(1).jpg) ](https://go.smarteye.se/emotionally-charged-ad-analysis-with-kantar-millward-brown-kaepernick-nike-campaign) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) ## [Emotionally Charged Ad Analysis with Kantar Millward Brown: Kaepernick Nike Campaign](https://go.smarteye.se/emotionally-charged-ad-analysis-with-kantar-millward-brown-kaepernick-nike-campaign) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-08-11%20at%201.28.03%20PM.png) ](https://go.smarteye.se/lets-get-emotional-how-to-incorporate-facial-responses-in-your-market-research-methodology) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion Recognition](https://go.smarteye.se/topic/emotion-recognition) [Market Research](https://go.smarteye.se/topic/market-research) ## [Let’s Get Emotional - How to Incorporate Facial Responses in Your Market Research Methodology](https://go.smarteye.se/lets-get-emotional-how-to-incorporate-facial-responses-in-your-market-research-methodology) [![](https://go.smarteye.se/hubfs/Blog_Images/emotion_tech_retail_signage.png) ](https://go.smarteye.se/partner-spotlight-shelfpoint-retail-solution-adapts-to-shopper-emotions) [Advertising](https://go.smarteye.se/topic/advertising) [Artificial Intelligence](https://go.smarteye.se/topic/artificial-intelligence) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) ## [Partner Spotlight: shelfPoint™ Retail Solution Adapts to Shopper Emotions](https://go.smarteye.se/partner-spotlight-shelfpoint-retail-solution-adapts-to-shopper-emotions) [![](https://go.smarteye.se/hubfs/Blog_Images/amazon_ad_test.png) ](https://go.smarteye.se/new-kantar-millward-brown-advertising-report-make-a-lasting-impression) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Market Research](https://go.smarteye.se/topic/market-research) ## [New Kantar Millward Brown Advertising Report: Make a Lasting Impression](https://go.smarteye.se/new-kantar-millward-brown-advertising-report-make-a-lasting-impression) [![](https://go.smarteye.se/hubfs/Blog_Images/facial_coding.jpg) ](https://go.smarteye.se/manual-facial-coding-vs.-automated-coding) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Market Research](https://go.smarteye.se/topic/market-research) ## [Manual Facial Coding vs. Automated Coding](https://go.smarteye.se/manual-facial-coding-vs.-automated-coding) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-01-23%20at%208.51.00%20AM-1.png) ](https://go.smarteye.se/overcoming-buyer-indifference-through-deviation-emotional-impact) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion](https://go.smarteye.se/topic/emotion) [Creative Agencies](https://go.smarteye.se/topic/creative-agencies) ## [Overcoming Buyer Indifference through Deviation & Emotional Impact](https://go.smarteye.se/overcoming-buyer-indifference-through-deviation-emotional-impact) [![](https://go.smarteye.se/hubfs/Blog_Images/20_emotion_enabled_ideas.png) ](https://go.smarteye.se/20-awesome-emotion-enabled-campaign-ideas) [Emotion-enabled](https://go.smarteye.se/topic/emotion-enabled) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion Recognition](https://go.smarteye.se/topic/emotion-recognition) [Creative Agencies](https://go.smarteye.se/topic/creative-agencies) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) ## [20 Awesome Emotion-Enabled Campaign Ideas](https://go.smarteye.se/20-awesome-emotion-enabled-campaign-ideas) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-02-16%20at%207.29.00%20PM.png) ](https://go.smarteye.se/eliciting-and-measuring-emotional-response-to-static-imagesthe-wild-animal-study) [Advertising](https://go.smarteye.se/topic/advertising) [Affdex](https://go.smarteye.se/topic/affdex) [Emotional Engagement](https://go.smarteye.se/topic/emotional-engagement) [Market Research](https://go.smarteye.se/topic/market-research) ## [Eliciting and Measuring Emotional Response to Static Images: The Wild Animal Study](https://go.smarteye.se/eliciting-and-measuring-emotional-response-to-static-imagesthe-wild-animal-study) [![](https://go.smarteye.se/hubfs/jl-680x370.jpg) ](https://go.smarteye.se/why-monty-waddled-into-first-place) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Affdex](https://go.smarteye.se/topic/affdex) [Emotional Engagement](https://go.smarteye.se/topic/emotional-engagement) ## [Why Monty waddled into first place](https://go.smarteye.se/why-monty-waddled-into-first-place) [![](https://go.smarteye.se/hubfs/HYi9RuaGTZXf1mht0XMAtxkXQ5Sh2JvLCHPg-PaRstQ-680x251%20(1).jpg) ](https://go.smarteye.se/how-we-built-the-worlds-largest-emotion-data-repository) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Affdex](https://go.smarteye.se/topic/affdex) [Science](https://go.smarteye.se/topic/science) ## [How we built the world’s largest emotion data repository](https://go.smarteye.se/how-we-built-the-worlds-largest-emotion-data-repository) [![](https://go.smarteye.se/hubfs/Blog_Images/environment.png) ](https://go.smarteye.se/does-facial-coding-generalize-across-cultures-a-spotlight-on-asia) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Affdex](https://go.smarteye.se/topic/affdex) [Market Research](https://go.smarteye.se/topic/market-research) ## [Does Facial Coding Generalize Across Cultures? A Spotlight on Asia](https://go.smarteye.se/does-facial-coding-generalize-across-cultures-a-spotlight-on-asia) [![](https://go.smarteye.se/hubfs/Affdex_Cover957x540-680x383.jpg) ](https://go.smarteye.se/affectiva-helps-advertisers-understand-their-audiences-emotions) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) ## [Affectiva Helps Advertisers Understand their Audience’s Emotions](https://go.smarteye.se/affectiva-helps-advertisers-understand-their-audiences-emotions) [All posts](https://go.smarteye.se/all) [Contact Us](http://www.affectiva.com/contact-us/) [Client Login](https://labs-portal.affectiva.com) [Emotion AI](http://www.affectiva.com/emotion-ai/) [Solutions](http://www.affectiva.com/what/products/) © 2018 Affectiva. All Rights Reserved. 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