--- title: Blog - Emotion AI and Tech Innovation - Affectiva | Market Research description: Market Research | Emotion AI Blog featuring topics on artificial emotional intelligence, human perception AI, and applications across industries such as automotive, media analytics and more. --- ![](https://go.smarteye.se/hubfs/Affectiva%20March%202017%20Theme/Images/trigger.png) # BLOG [![](https://go.smarteye.se/hubfs/shutterstock_2302032667.jpg) ](https://go.smarteye.se/decoding-universal-facial-expressions-demystifying-the-power-of-emotion-ai) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) [Facial Coding AI](https://go.smarteye.se/topic/facial-coding-ai) ## [Decoding Universal Facial Expressions: Demystifying the Power of Emotion AI](https://go.smarteye.se/decoding-universal-facial-expressions-demystifying-the-power-of-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_610857701-1.jpg) ](https://go.smarteye.se/face-value-the-power-of-facial-signals-in-research) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Face Value: The Power of Facial Signals in Human Behavioral Research](https://go.smarteye.se/face-value-the-power-of-facial-signals-in-research) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202022-07-26%20at%2010.24.55%20AM.png) ](https://go.smarteye.se/paddington-the-queen-revealing-the-truth-with-emotional-ai) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Paddington & the Queen: Revealing The Bear-Faced Truth with Emotional AI](https://go.smarteye.se/paddington-the-queen-revealing-the-truth-with-emotional-ai) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202022-04-05%20at%208.34.52%20AM.png) ](https://go.smarteye.se/navigating-sustainability-in-advertising-with-emotion-ai) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Navigating Sustainability in Advertising with Emotion AI](https://go.smarteye.se/navigating-sustainability-in-advertising-with-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_1779870584.jpeg) ](https://go.smarteye.se/emerging-from-lockdown) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Emerging from Lockdown: How Advertisers Can Authentically Meet the Public Mood](https://go.smarteye.se/emerging-from-lockdown) [![](https://go.smarteye.se/hubfs/shutterstock_1716591502.jpeg) ](https://go.smarteye.se/the-emotion-behind-your-online-conversation-transforming-the-qual-experience) [Video Communications](https://go.smarteye.se/topic/video-communications) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [The Emotion Behind Your Conversation: Transforming the Online Qual Experience](https://go.smarteye.se/the-emotion-behind-your-online-conversation-transforming-the-qual-experience) [![](https://go.smarteye.se/hubfs/shutterstock_552635788%20(1)%20(1).jpg) ](https://go.smarteye.se/optimizing-advertising-effectiveness-the-peak-end-rule) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Optimizing Advertising Effectiveness: The Peak-End Rule](https://go.smarteye.se/optimizing-advertising-effectiveness-the-peak-end-rule) [![](https://go.smarteye.se/hubfs/shutterstock_1024396300-1.jpg) ](https://go.smarteye.se/movie-trailers-and-emotion-the-full-story) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Movie Trailers and Emotion: The Full Story](https://go.smarteye.se/movie-trailers-and-emotion-the-full-story) [![](https://go.smarteye.se/hubfs/shutterstock_706911844-1-1-1.jpg) ](https://go.smarteye.se/authentic-empathy-how-marketers-should-respond-to-covid-19) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Authentic Empathy–How Marketers Should Respond to COVID-19](https://go.smarteye.se/authentic-empathy-how-marketers-should-respond-to-covid-19) [![](https://go.smarteye.se/hubfs/shutterstock_1215141592.jpeg) ](https://go.smarteye.se/creativity-is-for-life-not-just-for-christmas) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Creativity is for Life, Not Just for Christmas](https://go.smarteye.se/creativity-is-for-life-not-just-for-christmas) [![](https://go.smarteye.se/hubfs/Screen%20Shot%202020-02-25%20at%2012.25.12%20PM.png) ](https://go.smarteye.se/understanding-brand-purpose-with-emotion-ai) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Emotion AI Summit](https://go.smarteye.se/topic/emotion-ai-summit) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Understanding Brand Purpose with Emotion AI](https://go.smarteye.se/understanding-brand-purpose-with-emotion-ai) [![](https://go.smarteye.se/hubfs/368_DSC_1568.jpg) ](https://go.smarteye.se/back-to-the-future-of-marketing-and-advertising-with-emotion-ai) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) [Emotion AI Summit](https://go.smarteye.se/topic/emotion-ai-summit) [Media Analytics](https://go.smarteye.se/topic/media-analytics) ## [Back to the Future of Marketing and Advertising with Emotion AI](https://go.smarteye.se/back-to-the-future-of-marketing-and-advertising-with-emotion-ai) [![](https://go.smarteye.se/hubfs/shutterstock_603198743%20(1)%20(1).jpg) ](https://go.smarteye.se/emotionally-charged-ad-analysis-with-kantar-millward-brown-kaepernick-nike-campaign) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion AI](https://go.smarteye.se/topic/emotion-ai) [Market Research](https://go.smarteye.se/topic/market-research) ## [Emotionally Charged Ad Analysis with Kantar Millward Brown: Kaepernick Nike Campaign](https://go.smarteye.se/emotionally-charged-ad-analysis-with-kantar-millward-brown-kaepernick-nike-campaign) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-08-11%20at%201.28.03%20PM.png) ](https://go.smarteye.se/lets-get-emotional-how-to-incorporate-facial-responses-in-your-market-research-methodology) [Advertising](https://go.smarteye.se/topic/advertising) [Emotion Recognition](https://go.smarteye.se/topic/emotion-recognition) [Market Research](https://go.smarteye.se/topic/market-research) ## [Let’s Get Emotional - How to Incorporate Facial Responses in Your Market Research Methodology](https://go.smarteye.se/lets-get-emotional-how-to-incorporate-facial-responses-in-your-market-research-methodology) [![](https://go.smarteye.se/hubfs/Blog_Images/amazon_ad_test.png) ](https://go.smarteye.se/new-kantar-millward-brown-advertising-report-make-a-lasting-impression) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Advertising](https://go.smarteye.se/topic/advertising) [Market Research](https://go.smarteye.se/topic/market-research) ## [New Kantar Millward Brown Advertising Report: Make a Lasting Impression](https://go.smarteye.se/new-kantar-millward-brown-advertising-report-make-a-lasting-impression) [![](https://go.smarteye.se/hubfs/Blog_Images/fake_news_study.png) ](https://go.smarteye.se/fake-news-study-examining-emotional-responses-to-news-outlets) [Politics](https://go.smarteye.se/topic/politics) [Emotion Technology](https://go.smarteye.se/topic/emotion-technology) [Market Research](https://go.smarteye.se/topic/market-research) ## [Fake News Study: Examining Emotional Responses to News Outlets](https://go.smarteye.se/fake-news-study-examining-emotional-responses-to-news-outlets) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-05-17%20at%204.22.26%20PM.png) ](https://go.smarteye.se/eyes-as-windows-to-the-soul-how-to-gather-emotional-ad-responses-with-eye-tracking) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Market Research](https://go.smarteye.se/topic/market-research) ## [Eyes as Windows to the Soul: How to Gather Emotional Ad Responses with Eye Tracking](https://go.smarteye.se/eyes-as-windows-to-the-soul-how-to-gather-emotional-ad-responses-with-eye-tracking) [![](https://go.smarteye.se/hubfs/Blog_Images/AdobeStock_107571467.jpeg) ](https://go.smarteye.se/is-my-ad-good-understandable-definitions-of-emotion-metrics) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Market Research](https://go.smarteye.se/topic/market-research) ## [“Is my ad good”? Understandable Definitions of Emotion Metrics](https://go.smarteye.se/is-my-ad-good-understandable-definitions-of-emotion-metrics) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-04-20%20at%209.15.23%20AM.png) ](https://go.smarteye.se/the-power-of-emotional-advertising) [Emotion Analytics](https://go.smarteye.se/topic/emotion-analytics) [Emotion Recognition](https://go.smarteye.se/topic/emotion-recognition) [Market Research](https://go.smarteye.se/topic/market-research) ## [The Power of Emotional Advertising](https://go.smarteye.se/the-power-of-emotional-advertising) [![](https://go.smarteye.se/hubfs/Blog_Images/map%20image.png) ](https://go.smarteye.se/the-worlds-largest-emotion-database-5.3-million-faces-and-counting) [Emotion Technology](https://go.smarteye.se/topic/emotion-technology) [Automotive](https://go.smarteye.se/topic/automotive) [Market Research](https://go.smarteye.se/topic/market-research) ## [The World’s Largest Emotion Database: 5.3 Million Faces and Counting](https://go.smarteye.se/the-worlds-largest-emotion-database-5.3-million-faces-and-counting) [![](https://go.smarteye.se/hubfs/Blog_Images/facial_coding.jpg) ](https://go.smarteye.se/manual-facial-coding-vs.-automated-coding) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Market Research](https://go.smarteye.se/topic/market-research) ## [Manual Facial Coding vs. Automated Coding](https://go.smarteye.se/manual-facial-coding-vs.-automated-coding) [![](https://go.smarteye.se/hubfs/Blog_Images/Screen%20Shot%202017-02-16%20at%207.29.00%20PM.png) ](https://go.smarteye.se/eliciting-and-measuring-emotional-response-to-static-imagesthe-wild-animal-study) [Advertising](https://go.smarteye.se/topic/advertising) [Affdex](https://go.smarteye.se/topic/affdex) [Emotional Engagement](https://go.smarteye.se/topic/emotional-engagement) [Market Research](https://go.smarteye.se/topic/market-research) ## [Eliciting and Measuring Emotional Response to Static Images: The Wild Animal Study](https://go.smarteye.se/eliciting-and-measuring-emotional-response-to-static-imagesthe-wild-animal-study) [![](https://go.smarteye.se/hubfs/Blog_Images/environment.png) ](https://go.smarteye.se/does-facial-coding-generalize-across-cultures-a-spotlight-on-asia) [Advertising](https://go.smarteye.se/topic/advertising) [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Affdex](https://go.smarteye.se/topic/affdex) [Market Research](https://go.smarteye.se/topic/market-research) ## [Does Facial Coding Generalize Across Cultures? A Spotlight on Asia](https://go.smarteye.se/does-facial-coding-generalize-across-cultures-a-spotlight-on-asia) [All posts](https://go.smarteye.se/all) [Contact Us](http://www.affectiva.com/contact-us/) [Client Login](https://labs-portal.affectiva.com) [Emotion AI](http://www.affectiva.com/emotion-ai/) [Solutions](http://www.affectiva.com/what/products/) © 2018 Affectiva. All Rights Reserved. [Terms](http://www.affectiva.com/terms-of-service/) & [Privacy Policy](http://www.affectiva.com/privacy-policy/) androidemailfacebookinstagramlinkedintwitterfacebookinstagramioslinkedinmacMenu icontwitterunitywindows