--- title: Utilizing Affdex Facial Coding Technology to Capture Emotions on Mobile description: Using Affectiva's Facial Coding Technology to capture emotions on mobile helps marketers better understand consumers image: https://go.smarteye.se/hubfs/iMeda957x540-680x383.jpg --- ![](https://go.smarteye.se/hubfs/Affectiva%20March%202017%20Theme/Images/trigger.png) # BLOG [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Affdex Mobile](https://go.smarteye.se/topic/affdex-mobile) # Utilizing Affdex Facial Coding Technology to Capture Emotions on Mobile ![](https://go.smarteye.se/hubfs/Screen%20Shot%202017-03-07%20at%201.45.15%20PM.png) [Affectiva](https://go.smarteye.se/author/affectiva) 05.06.14 - Share - [** ](https://www.facebook.com/sharer/sharer.php?u=https://go.smarteye.se/utilizing-affdex-facial-coding-technology-to-capture-emotions-on-mobile) - [** ](https://twitter.com/intent/tweet?text=Utilizing+Affdex+Facial+Coding+Technology+to+Capture+Emotions+on+Mobile&url=https://go.smarteye.se/utilizing-affdex-facial-coding-technology-to-capture-emotions-on-mobile&via=) - [** ](https://www.linkedin.com/shareArticle?url=https://go.smarteye.se/utilizing-affdex-facial-coding-technology-to-capture-emotions-on-mobile&title=Utilizing+Affdex+Facial+Coding+Technology+to+Capture+Emotions+on+Mobile&summary=Using+Affectiva%27s+Facial+Coding+Technology+to+capture+emotions+on+mobile+helps+marketers+better+understand+consumers) - [mailto:?body=https://go.smarteye.se/utilizing-affdex-facial-coding-technology-to-capture-emotions-on-mobile](mailto:?body=https://go.smarteye.se/utilizing-affdex-facial-coding-technology-to-capture-emotions-on-mobile) --- *By: Affectiva staff* In an insightful and engaging session, Nick Langeveld takes the stage to present a groundbreaking concept that will revolutionize the way marketers understand consumers. With his expertise in facial coding, Langeveld unveils the power of decoding facial expressions to gain deep insights into consumer behavior. At the iMedia 2014 Brand Summit, Langeveld delves into the fascinating world of facial coding and its potential to transform the marketing landscape. By analyzing microexpressions and subtle facial cues, marketers can now tap into the true emotions and reactions of consumers, providing invaluable data for crafting effective marketing strategies. In a rapidly evolving digital landscape, it is crucial for marketers to stay ahead of the curve. Thanks to Nick Langeveld's enlightening presentation, marketers now have a powerful tool at their disposal to decode the true emotions and desires of their target audience. Through facial coding, a new era of consumer understanding is born, paving the way for more empathetic and impactful marketing strategies.   [Facial Coding](https://go.smarteye.se/topic/facial-coding) [Affdex Mobile](https://go.smarteye.se/topic/affdex-mobile) ### Related Content [![Measuring Emotions: The Role of Facial Coding in Testing Ad Effectiveness](https://go.smarteye.se/hubfs/shutterstock_1916825492.jpg) Measuring Emotions: The Role of Facial Coding in Testing Ad Effectiveness ](https://go.smarteye.se/measuring-emotions-the-role-of-facial-coding-in-testing-ad-effectiveness) [![Deadpool & Wolverine–Balancing on the Emotional Edge with Facial Coding](https://go.smarteye.se/hubfs/shutterstock_2490456515.jpg) Deadpool & Wolverine–Balancing on the Emotional Edge with Facial Coding ](https://go.smarteye.se/deadpool-wolverine-balancing-on-the-emotional-edge-with-facial-coding) [![Harnessing Emotion AI: Transforming Advertising with Deep Human Insights](https://go.smarteye.se/hubfs/shutterstock_519857779.jpg) Harnessing Emotion AI: Transforming Advertising with Deep Human Insights ](https://go.smarteye.se/harnessing-emotion-ai-transforming-advertising-with-deep-human-insights) [![The Power of Emotional Engagement: Entertainment Content Testing with Affectiva's Facial Expression Analysis](https://go.smarteye.se/hubfs/Screen%20Shot%202024-05-10%20at%2011.18.06%20AM.png) The Power of Emotional Engagement: Entertainment Content Testing with Affectiva's Facial Expression Analysis ](https://go.smarteye.se/the-power-of-emotional-engagement-entertainment-content-testing-with-affectivas-facial-expression-analysis) [Contact Us](http://www.affectiva.com/contact-us/) [Client Login](https://labs-portal.affectiva.com) [Emotion AI](http://www.affectiva.com/emotion-ai/) [Solutions](http://www.affectiva.com/what/products/) © 2018 Affectiva. All Rights Reserved. [Terms](http://www.affectiva.com/terms-of-service/) & [Privacy Policy](http://www.affectiva.com/privacy-policy/) androidemailfacebookinstagramlinkedintwitterfacebookinstagramioslinkedinmacMenu icontwitterunitywindows